Social Media Users in Finland and Poland Assignment

Social Media Users in Finland and Poland - Assignment Example In July 2012, during the 16 International Christian Internet Congress staged in Munich, the attending church representatives unanimously agreed there was need for Christian organizations to boost their internet connective and interaction through social media. The outcome of the Munich conference was later discussed by Christian leaders in Finland in their annual meeting. Although only 35% of Finnish Christians use Facebook and other social sites, churches had lost more forty thousand faithful in less than four months. This served as an indication of how important social media are in wooing loyalist including fundamentalist. Churches therefore saw the need to retain their flocks by going socially online. It is from then that religious institutions adjusted their marketing strategy. Churches went ahead to appoint a team of delegates to investigate the role of social media in the modern society and also respond onslaught of social media criticisms. Instead, churches in Finland and the r est of Europe proposed new ways of positively using social media to preach the gospel and win new converts. Churches therefore launched an interactive social websites where their followers can post comments, videos, blogs, and pictures which would encourage other website followers. However, because of increasing cases of hacking, churches were forced to deploy experts and administrators to manage and integrate their sites (Scott, & Scott, 2011, p.63-4). The increasing use of online and digital communication technologies.... From political, corporate, to religious, all the organizations currently embrace social networks or media. Churches across Finland and Poland were surveyed on their how active to they use social media as a marketing base. The result polled by Buzzplant marketing agency revealed that these institutions often used social media to popularize themselves. Even millennium old institutions were found to have joined social network train. The survey covered about 250 churches in Finland on their position towards social media. Surprisingly, the finding of the survey established that religious institutions strongly believed on the effectiveness of social media form of outreach (Scott, 2010, p.89). Over forty six percent of the respondents indicated their preference of social media as an effective way of reaching out to their followers with only 25% of them preferring knocking on the door, and 6% indicating that TV is a better way of gaining numbers. Similar to Poland, Facebook and twitter were the most popular social networks for a large number of religious followers. This was evidence by the frequency at which these churches updated their Facebook or twitter pages on a daily account (Armfield, & Holbert, 2003, p.129). In July 2012, during the 16 International Christian Internet Congress staged in Munich, the attending church representatives unanimously agreed there was need for Christian organizations to boost their internet connective and interaction through social media. The outcome of the Munich conference was later discussed by Christian leaders in Finland in their annual meeting. Although only 35% of Finnish Christians use Facebook and other social sites, churches had lost more forty thousand faithful in less than four months. This served as an indication of how